Moneywords: Your Key to the Keyword Kingdom ? Part 2

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Written by: Adam Short, Guest Blogger

In my previous post, I talked about the importance of identifying and targeting search keywords that aren’t overly competitive, but that also receive enough searches to build a profitable site around.

Let’s walk through the process now of finding these “Moneywords.”

Take a moment to look at the Moneyword Matrix Chart, developed by my team at Niche Profit Classroom. You can see exactly what keywords you’re trying to find within any given niche market.



As you can see, the sweet spot is finding keywords with over 500 searches per month but under 10,000 competing pages for that particular keyword.* The higher the search volume per month and the fewer the competitors, the better the keyword.* You can plug any keyword you like into the matrix and instantly see whether it is poor, fair, good, excellent, or jackpot.* Let’s walk through a real-world example of how to use this matrix, so that you can apply it to your own niche.

To begin, you’ll want to type the general niche topic into Google’s External Keyword Tool.

For example, if you type the term “Roses” into Google’s external keyword tool, you’ll get back hundreds of results. These are the terms related to roses people are actually searching with when they’re looking for information.

In the screenshot below, you’ll see three different settings you should use for your initial keyword research:

1. Type the niche topic into the search box.
2. Set your Match Type to “phrase.” Without going into too much detail, this gives you more accurate information to base your keyword research on.* Some people use the exact term, and that’s a great tip for PPC advertising. But for information on organic search results, I prefer the phrase match.* (The “exact” match is too restrictive).
3. Use the advanced filter to remove any keywords or keyword phrases that get under 500 Global Monthly searches per month from the results.

While not highlighted in the picture, note that we use the United States as the locale. Using a different country, even if you live in that country, is not going to give you the full potential audience, since you’re marketing to people worldwide.



If you get a lot of results that aren’t specific to the niche you’re looking at, use the “Include terms” and “Exclude terms” boxes in the upper left to further filter your results.

Looking at the results, we find there are tens of thousands of searches for many of the keywords. For example, according to Google’s tool, the phrase “blue roses” gets an estimated Global Monthly search volume of 49,500, as pictured below:



However, the number of competing pages for that term is 6,040,000 — which means over 6 million others are competing for it.

How did I find the number of competing pages?

Go to Google’s home page and type in the term within quotes.* It’s important that you use the quotes so that you get the correct phrase match search results and the correct number of competing pages.

The picture below shows the correct way to look for competing pages for a particular term.



Now, if we plug those two numbers into our Moneyword Matrix, we can see immediately that the results are not very encouraging. This is a poor keyword to target for your website.



One of the terms that came up in our example above was “Rose Drawings,” which has 6,600 Monthly Global Searches per month. When we put that phrase into Google’s search engine inside quotes, the number of competing pages is 12,600.* Can you see where we’re going here?

Let’s plug these numbers into the Moneyword Matrix.



We’ve found a Moneyword!

This would be a superb keyword phrase to build a page on your site about. You could feature pencil drawings, or have other drawings displayed, or maybe include an article on drawing techniques to create the perfect rose drawing.* Such a page or article is likely to be ranked at the top of the organic search results within days or weeks, and can drive continual traffic to your site.

Finding 10 or 20 of these types of Moneyword keywords will cement your site, articles, and content at the top of Google’s organic search results and drive thousands of visitors to your site every month.

You definitely want to keep all the Jackpot, Excellent, and Good keywords, but don’t discard all those “Fair” keywords just yet. They can be useful in finding additional Moneywords.* First, however, I want to tell you that very few people are going to take the time to do manual research for keywords in this manner, even with the Moneyword Matrix Chart to give them exact results.

This means that if you’re willing to take the time to do your due diligence, you’re going to be way ahead of the game when it comes to competing for search engine rankings.

Fortunately, there’s an automated solution that will save you time and effort. We’ve developed a tool that does most of the work for you. Simply download the Google results to your computer via a CSV file, and then run the tool. It will automatically get all the competing pages, match them with the number of searches per month, and return the rating of Jackpot, Excellent, Good, Fair, or Poor.

Here’s a screenshot of Niche Profit Classroom’s Moneyword Matrix keyword tool, which is available to Niche Profit Classroom members.



Remember I told you to not discard those Fair keywords? Search through the Fair keywords and locate the ones that have over 10,000 searches per month. You can then use those keywords to do additional keyword research and find other terms that may be useful.

For example, let’s take our “blue roses.”* If we put “blue roses” into Google’s AdWords Tool search suggestion box, one of the terms returned is “blue roses meanings,” which gets 4,400 searches per month.* If we go to Google and type in “blue roses meanings” with the quotes, we find the competition is only 7,700 sites. Using the Moneyword Matrix Chart, we discover that this is another Excellent keyword.

So while “blue roses” is not a Moneyword, the phrase “blue roses meanings” (note that it’s plural) is a Moneyword we can confidently rank for.

One way you can put Moneywords into action is by searching ClickBank’s Marketplace to find affiliate products to promote. By using our explanation here to find the right keywords, you can easily dominate the affiliate market for that product.

Once you’ve found a market you know is profitable, these steps make it easy to find highly searched, low competition keywords and phrases.* This is the key to your continued success and profits. The Moneywords Matrix is your key to the keyword kingdom!

About the Author

Adam Short is a successful Internet marketer, speaker, and coach. Through his training, software and coaching platform at Niche Profit Classroom, he helps others start and grow successful and profitable online businesses.

Take a look at these related posts:

1. Moneywords: Your Key to the Keyword Kingdom – Part 1
2. 5 Steps to Making Your First Sale as an Affiliate Marketer
3. Choosing the Best Keywords to Promote ClickBank Products Using Search Engines

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