Hello Everyone!

I wanted to take a minute and make sure you had an opportunity to review the FTC Update. The view on this subject varies and is open to conjecture. However, it is something that every business / marketing professional should understand and be familiar with. Like it or hate it we need to respect it.

So...here you go! Embrace change with an open mind. Roll with it!

FTC Guideline Update May Affect Your Affiliate Program
The FTC has updated their guidelines regarding endorsements and testimonials. While JVProdctLaunch cannot give legal advice regarding these guidelines, how these guidelines may affect your business, or how you should proceed; we'd like you to be aware of this update that went into effect on 12/1/09.

You can find details on the FTC website and read about some members of the industry's take on this issue at the Performance Marketing Alliance's site or at Revenews.com here and here. JVPL does not endorse any of the information provided on these sites and didn't contribute content; they are cited for informational purposes only.

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