Written by: Chris Jones, Guest Blogger

Over the 4 years that I have been involved with ClickBank, I have seen countless products, niches, and services all trying to compete for market share.

If I could give you one piece of advice to maximize your affiliate marketing efforts, it would be this:

Stand out from the crowd, be unique, and the profits will follow.

This has never been more vital than it is today. Over the past 3 years the Internet has changed substantially—“Web 2.0” sites have become very popular, YouTube has become a major player both for entertainment and for Internet marketing, and there are more people online than ever before. To get people’s attention these days, your affiliate marketing efforts have to be truly special.

Here are 3 things that can help you stand out from the crowd with your product or service:

Design:

As mentioned above, the days where you can just have a blank page of text, a few pictures and a Buy Now button are over. Focus on making your site design fit the niche you are in, and work on making the design look really professional so potential customers trust you.

A good way to ensure your design will resonate with your audience is to learn from the best in your niche. If it is a gaming site, for instance, then check out some of the biggest game companies on the web and follow suit. Make sure your images, colors, and even fonts are in line with what visitors to gaming sites would expect.

Video:

As I’m sure you’ve noticed, many of the most successful ClickBank vendors and affiliates have started using video on their site, and there’s a good reason for it.

Video can improve conversions ten-fold if executed properly, so make sure you have a professional video made that focuses on the benefits of your products.

Some of the most profitable sites on ClickBank now use a simple video on their main sales page. If you’re not taking advantage of video yet, you’re missing out.

Product/Service:

Even though there is a lot of competition in any given ClickBank category, and especially the largest ones, the top products find a unique angle or selling point that helps them stand out. Make sure that you put some thought into what makes your product or service different from all the others in your niche.

Is it a totally new technique? Do you provide better support resources? Really cool tools or bonuses? Make sure you’ve got something unique that will resonate with buyers. If your product has a unique selling point, it can do very well!

Conclusion:

The final point that I wanted to recommend in this blog post is to be yourself! There is no one like you in the whole world and your product/website should reflect that.

Of course, don’t ignore learning the basics of skills like copywriting, web design, and video creation, but when you are using them, make sure to add a little bit of your personality so you stand out, and you’ll see your conversions improve.

About the Author

Chris Jones has been a Clickbank Vendor for 4 years and co-owns DUBTurbo with NC Media. For in-depth tutorials on how to get started with ClickBank, visit the NicheChoppers Forum.

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